Shrika Nair — Social Media Strategist

What I Bring

Here's what I'm genuinely good at
— and what I'm still learning.

I won't pretend I know the Dubai market inside out on day one. What I do know is content — how audiences think, what makes people stop scrolling, and how to build something from nothing. The UAE context I'll pick up fast. I always do.

Social Media Strategy

I don't post and pray. I study what's working, test formats, read the numbers, and adjust. I've done this on my own page with zero budget — imagine what I can do with a real brief.

Short-Form Video

Reels and TikToks are what I genuinely love. I understand hooks, pacing, trending audio — and I've been on actual TV sets watching how professional content gets made. That combination is unusual.

Storytelling

I spent years on Bigg Boss, KBC and MasterChef learning how to make people feel something. That's not a skill you pick up in a course — it's something I carry into every piece of content I make.

Building from Zero

I built a brand IP from 0 to 3K followers and verified status in 2 months. No existing audience, no paid ads. Just strategy, consistency, and figuring out what people actually want to watch.

Working with People

I've coordinated between directors, brand teams, celebrities, and vendors on live shoots with zero room for error. I'm easy to work with and I don't need to be micromanaged — I manage myself.

Still Learning

Paid ads, Arabic content, UAE-specific audience behaviour — I'm honest that these are areas I'm actively building. What I can promise is that I learn fast and I take that seriously.

Dubai Vision

Here's what I'd do for you.

Most portfolios show you the past. This section shows you the future — specifically, how I'd approach three Dubai brands I'm excited about. I've looked at what they're doing, identified the gaps, and mapped out the strategy I'd bring on day one.

"The best social media hire doesn't ask what to post. They already know."

Content & Influencer Agency · Dubai

Trifid Media

1.2M Instagram · 23.8M TikTok Likes

What They Do Well

Youth-led, culturally sharp content with massive organic reach
Talent management across fashion, beauty, fitness, and lifestyle
End-to-end social media management for brands across UAE

The Opportunity I See

Viral content at this scale needs narrative architecture, not just moment-chasing
Influencer talent needs content strategy coaching — not just deal mediation
Client brands often get execution without a long-term growth story

What I'd Bring

Story-first content frameworks that sustain viral momentum beyond single posts
IP development thinking — turn client brands into content properties
TV production discipline applied to social: briefs, arcs, episodic formats

My Day-1 Focus Areas

Content Narrative Architecture Influencer Brief Templates Viral Format Testing System Brand IP Development Cross-Platform Calendar Strategy

Influencer Marketing & PR · Dubai

Mumkin

Sephora ME · Unilever · Majid Al Futtaim

What They Do Well

Deep influencer relationships across MENA — from nano to mega
Seamless campaign execution for major global brands in the UAE
PR, content activations, and events under one roof

The Opportunity I See

Influencer campaigns need stronger social-first content strategy — not just casting
Brand social pages for clients often underperform versus the influencer content they fund
Post-campaign content has shelf life that most agencies don't exploit

What I'd Bring

I've managed talent and brand deals — I understand both sides of the brief
Build organic social strategies that amplify influencer campaign ROI
Develop a content repurposing pipeline so campaign assets keep working

My Day-1 Focus Areas

Influencer Content Strategy Layer Campaign Asset Repurposing Client Brand Page Audit Organic + Paid Content Sync Community Engagement Playbook

Full-Service Digital Agency · Dubai

I Am Digital

Social · Influencer · Content · SEO

What They Do Well

Comprehensive digital offering — social, influencer, web, content, SEO
Data-driven influencer campaigns with performance analytics
Strong focus on brand-audience connection and measurable engagement

The Opportunity I See

Full-service agencies often lack a dedicated social content strategist — execution gets commoditised
Short-form video is the highest-ROI channel but needs a specialist, not a generalist
Client retention improves when social results are visible and reported creatively

What I'd Bring

A dedicated Reels and Shorts strategy layer across all client accounts
Content calendar systems that give clients visibility and build trust
Entertainment-world storytelling applied to brand content — because audiences don't watch ads, they watch stories

My Day-1 Focus Areas

Short-Form Video Strategy Client Content Calendar System Algorithm Optimisation Audit Brand Storytelling Framework Influencer Campaign Amplification

Production Work

Content I made for
broadcast television.

These are social media reels I conceptualised, produced and in some cases hosted for Star vs Food Survival on Discovery Channel. I was the interviewer on set, developed the content format for the show's social pages, and handled the end-to-end creative — from brief to final cut.

Star vs Food Survival

Celebrity interview — on-set format I developed & hosted

Star vs Food Survival

Nakuul Mehta Reacts — talent-led social format concept

Star vs Food Survival

On-set content — celebrity talent social clip

Star vs Food Survival

Short-form clip — Discovery Channel social distribution

These reels were made for Discovery Channel's Star vs Food Survival social pages. I developed the interview format, briefed the talent, directed on set, and oversaw the social cut — understanding what works as a 60-second Reel vs a 45-minute episode is a skill most social media managers don't have. I do.

Proof of Work

Real numbers.
Real screenshots.

Case Study 01

Personal Instagram — @fulltimedeluluu

I run my own page as a living experiment — testing formats, hooks, and posting patterns in real time. No brand budget. No team. Just me figuring out what the algorithm rewards and what audiences actually watch.

744K

Single Reel views

764K

Views in Dec alone

98–99%

Views from non-followers

+606%

Growth Nov→Dec

The growth story — month by month

November

108K

December

764K 🔥

January

344K

February

116K

March

53K

April

49K

"98–99% of views came from people who don't follow me. That's not posting — that's understanding how the algorithm actually works."

Actual Instagram insights

November Instagram insights - 108K views

December Instagram insights - 764K views

Case Study 02

Building an IP from Zero — Ripple Sonic Times

At Ripple Effect Studios I didn't just manage a social page — I built the entire IP from concept to audience. Zero followers on day one. Within 2 months: 3,000 followers, a verified account, and 400K+ organic reach. I owned the content strategy, calendar, design direction, and posting across 3 brand verticals simultaneously.

0→3K

Followers in 2 months

400K+

Organic reach, month 1

✓

Instagram verified

Brand verticals managed

"The page currently has 8K followers and is still growing — long after I left. That's what a solid content foundation looks like."

The page I built

Ripple Sonic Times Instagram page - 8018 followers, verified

Case Study 03

India's Biggest Shows — On Set & On Screen

Before social media management, I was inside the machine — building the content that millions watched. That background is rare and it directly informs how I think about storytelling, audience retention, and brand integration.

Kaun Banega Crorepati S16

Creative Producer — crafted contestant narratives, led the nationwide audition framework, and developed digital clips from episodes for social distribution.

MasterChef India S8

Brand Producer — designed sponsor integrations embedded organically within episodes. Delivered revenue targets without breaking viewer experience.

Bigg Boss 16

Task Producer — conceptualised high-engagement tasks engineered for TRP performance. Supervised end-to-end live execution with zero tolerance for delays.

All brands & productions

Endemol Shine India Kaun Banega Crorepati MasterChef India Bigg Boss 16 Ripple Effect Studios Ripple Sonic Times Bharat Ka Amrit Kalash Star vs Food Survival

I don't manage
social media.
I grow it.

Here's what I'm genuinely good at
— and what I'm still learning.

Here's what I'd do for you.

See strategy in action.

Content I made for
broadcast television.

Real numbers.
Real screenshots.

Personal Instagram — @fulltimedeluluu

Building an IP from Zero — Ripple Sonic Times

India's Biggest Shows — On Set & On Screen

I'm in Dubai now and
ready to get to work.

I don't managesocial media.I grow it.

Here's what I'm genuinely good at— and what I'm still learning.

Here's what I'd do for you.

See strategy in action.

Content I made forbroadcast television.

Real numbers.Real screenshots.

Personal Instagram — @fulltimedeluluu

Building an IP from Zero — Ripple Sonic Times

India's Biggest Shows — On Set & On Screen

I'm in Dubai now andready to get to work.

I don't manage
social media.
I grow it.

Here's what I'm genuinely good at
— and what I'm still learning.

Content I made for
broadcast television.

Real numbers.
Real screenshots.

I'm in Dubai now and
ready to get to work.